Dr USHALAKSHMI's First annual Pink Ribbon Tournament - SOUTH ASIA'S FIRST all women's sporting Tournament to promote the PINK RIBBON CAMPAIGN during international breast cancer awareness month was inaugurated on 15 October by Dr Ushalakshmi & Mr Pallam Raju, Former Union Minister & Mr Anand, CEO, ORO Sports Village.
1. To emphasise the importance of early detection of breast cancer & for these young women participating in various sporting events to spread this message to their older family members(mothers, grand mothers, aunts) and friends in the community & to encourage thosr who are over 40 years to get an annual screening mammogram - the best screening method to detect breast cancer In the impalpable stage - which can save scores of lives.
2. To encourage outdoor sports among women & underline the importance of physical activity, which can prevent many non communicable diseases like diabetes, hypertension & cancer.
Well over 250 women from all over the City including Corporates like Google, Microsoft, Facebook & Colleges - St Ann's, St Francis, Bhavans, Shloka School and State champions like Hyderabad Titans, Secunderabad Rangers, Telangana Tigers & various other teams are participating in multiple sporting events – badminton, basketball, football, volleyball, throwball & table tennis @ ORO Sports village - 15 & 16 October